WINE MARKETING CAMPAIGN EARNS FIVE AWARDS

October 18, 2010

 FRANKFORT, Ky. — A media campaign about Kentucky’s grape and wine industry raked in five Landmarks of Excellence awards at the International Association of Business Communicators/ Public Relations Society of America – Louisville Chapter competition.

The campaign was centered on a 30-minute documentary, “Vintage Kentucky: The Vine to Wine Experience,” which was a project of the Kentucky Grape and Wine Council and the Kentucky Department of Agriculture. The documentary was co-produced by New West LLC of Louisville. It first aired on KET in November 2009.

“’Vintage Kentucky’ effectively told the story of the Kentucky wine industry’s illustrious past and bright future with style and professionalism,” Agriculture Commissioner Richie Farmer said. “Congratulations to the Grape and Wine Council, New West and the Department’s marketing office on these well-deserved honors.”

The campaign received an Award of Excellence in the category Overall Communications – Customer Relations and Service, and another in Publications/Special Project for a unique z-fold map of Kentucky’s wineries. The premiere showing of the documentary at The Kentucky Center in Louisville, premiere event materials and the council’s Web site received honorable mention awards in their respective categories.

The Landmarks of Excellence Awards recognize outstanding achievement in public relations. The awards were announced in a ceremony Oct. 12 in Louisville.

 Earlier this year, “Vintage Kentucky” won two silver Telly Awards and one bronze. The Telly Awards honor the best local, regional and cable television commercials and programs.

“Vintage Kentucky” may be purchased on DVD by going to the Grape and Wine Council’s Web site, www.kentuckywine.com. For more information about the Kentucky Department of Agriculture’s grape and wine marketing program, go to www.kyagr.com/marketing/plantmktg/grape.htm.

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